Google AdSense New User Interface

Google AdSense, the search giant’s ad serving application, is unleashing a brand new interface for its 2 million publishers. The AdSense interface is how publishers set up, manage, optimize and see reports on the ads on their sites.

AdSense actually has two products: one is AdSense for Content, which allows publishers to generate revenue from ads placed alongside their content. The other is AdSense for Search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Although, we recently found out that the majority of AdSense publishers are using the content product.

A year ago, Google rolled out a private beta test for 30,000 publishers, but now is opening up the new interface to the public. The new UI will be available in more than 30 languages and in each of the 200+ countries where AdSense is available.

One of the main additions to the UI is that Google will present publishers with more data insights, including a number of new simple, graphical reporting tools. Publishers can run performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over custom date ranges. Google will also now provide detailed graphs of view impressions, clicks, and earnings.

Google has also made ad controls more powerful, allowing publishers to filter which ads and advertisers they want on their site. Publishers can now filter ads from specific advertisers, categories, and ad networks. And it’s easier to review and manage ads that have been placement-targeted and publishers can now search for ads in the ad review center by ad type, keyword, URL, or ad network, and choose to allow or block them.

And AdSense now make it easier to see earnings and payment information, to run reports, or make account changes.

Google will be steadily allowing publishers to access the new interface over the next few days. While publishers can continue to use the older version of the management interface, the search giant expects the new UI to be popular, especially with the new reporting analysis and controls.

Source: "CrunchBase"

Google Chrome OS tablet launching on 26 November

Google is most likely to release a Chrome OS tablet on 26 November. This date has been making the rounds for the release of the latest gadget from the search giant. The reports say that the new machine is being developed by HTC. Its sales in the US will be through Google’s new pal Verizon.

26 November is a significant date in the US as it is traditionally the busiest day for shops in the States. On this date, the Chrome OS tablet is bound to fly off the shelves.

However, not many details about the tablet are available expect the date and that HTC is involved in it. Some experts have speculated that it may have NVIDIA’s Tegra 2 chip and a multitouch panel. 

Source: "LatestGadgetNews"

Google is retiring the old version of AdSense for Search

Google is retiring the old version of AdSense for Search and telling users to switch to the new version powered by Google Custom Search, which has been offered for a while.

If you see "powered by Google" on the logo on the search results page, then you’re using the old one. In a post on Google’s Inside AdSense blog, Katrina Kurnit writes:

AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads. For example, with the new version, you’ll have access to advanced features like refinements and promotions. Our team has developed a number of updates and improvements during the past few months, and you can access more advanced features at www.google.com/cse.

Your existing AdSense for search box will continue to work normally for a few more months, and we’ll be sure to update you when we retire this version. To take advantage of the benefits offered by the new version of AdSense for search and ensure you don’t miss any revenue during the transition, we encourage you to update your code now.

To upgrade go to AdSense setup and "AdSense for Search" then select the sites you want your users to be able to search across, customize the look and feel and update the code for your site. Google offers more info here.

Source: Microments

Google Planning to Build Facebook Rival

Google is planning to build a social-networking service which could compete with Facebook. The Wall Street Journal reported.

Playdom Inc, Electronic Arts Inc. 's Playfish and Zynga Game Network Inc (company in which Google recently took a financial stake) are the top developers to with whom Google has been in discussions to offer their games on a new service Google building. 

Google's partnership with Zynga was reported earlier by the blog TechCrunch. Zynga is currently the leader in the fast-growing social gaming space with over 230 million monthly active users of its games, which include "FarmVille," "Mafia Wars" and "Treasure Isle."

Facebook growth is potential threat to Google. Over the past year, several former Google executives who ran the company's core advertising business left to work for Facebook. 

Facebook, now with over 500 million users, sells advertising on its own site. But speculation is growing that it could launch an advertising network across other sites, rivaling Google's ad network AdSense.

The Journal said Google's push into social games is an effort to capture users and advertising dollars that are increasingly flowing to social networks like Facebook.


"Google Me" might be Google's new social network.

Google To Cease Nexus One Sales Soon

Google indicated on Friday, July 16, that it has received its last shipment of Nexus One handsets. It will sell through this final bit of inventory, and then will close up shop. The company said in a blog post, "Once we sell these devices, the Nexus One will no longer be available online from Google. Customer support will still be available for current Nexus One customers. And Nexus One will continue to be sold by partners including Vodafone in Europe, KT in Korea, and possibly others based on local market conditions."

How did Google get to this spot?

Google's little experiment to sell Android handsets online directly to consumers was a failure from the start. It just didn't work. With partners Verizon Wireless and Sprint throwing in the towel on the Nexus One completely before the device even launched for their respective networks, there was little reason for Google to keep the store open.

Google's Andy Rubin said in May, "As with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from."

Google made the right call with this decision. It is one thing to sell a device online that customers at least have the opportunity to see in real life somewhere else (such as a store). But when consumers can't put their hands directly on the thing that they are going to buy, things get tricky.

Phones are extremely personal devices. I would never recommend that anyone buy a mobile phone sight unseen. It's just not a good idea. Why? It's something you spend hours with each day. It has to be good, it has to be what you want.

When Google first announced that the Nexus One online store was going to be shuttered, it said that the device would eventually be available from brick-and-mortar retailers. To-date, however, the big national retailers (such as Best Buy, RadioShack, etc.) have remained mum on the Android handset's availability. Google's latest word on the subject only implies availability in Europe, though developers will always have access to the Nexus One through the Android developer program.

Despite the failure of its online sales model, Google has maintained that the Nexus One was a profitable business.
 
Source: Informationweek
By Eric Zeman

Google to Push Android OS in India and China

Do not even think that Android-based smartphones have always been expensive mobile devices. As a matter of fact, your notions can be changed. It turns out that Google is going to push the Android OS on low-cost mobile devices in the markets of China and India. 
 

Vice president of Engineering at Google, Andy Rubin revealed in his recent interview that the down-market opportunity can happen. It can be regarded as a revolution. In order to reach this dream, Google facilitates the way for app developers to accept payments from apps and offer subscriptions so as to make more money from Android. Such handset manufacturers as LG and Huawei are planning to take advantage of the Android OS.

Actually, such a move comes after it was revealed that Android is ready to pip iOS of Apple sometime in 2012 in order to become the second most popular mobile operating system in the world being behind Symbin OS of Nokia.

Source:  Freshnews.in

I Love Google

Six years back I don't know about Google and how to search Google to get information. Internet definitely made lot of difference in my life. Now I am an excellent web researcher, and internet research is my passion. Google transformed me from a nobe to a expret in web searching. Google have lot of good things through which lot of people benefiting. Online business exploring rapidly and running parallel to traditional business.

Many online marketers earning from Google Adsense program. I had registered to Adsense program in 2006, but not taken initiative to make money out of it. Now I am committed to make money using Adsense.

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