June 11, 2010

Google’s new kind of display ads let advertisers attract more followers to their Twitter accounts

Google is testing out a new kind of display ad that lets advertisers attract more followers to their Twitter accounts. Ads appear in a box with the Twitter bird icon, the advertisers’ latest tweet and a button prompting viewers to follow the advertiser on Twitter, which they can do without having to leave Google. Clicking on any other part of the ad directs the user to the advertiser’s Twitter page.

“To provide more marketing opportunities for our advertisers to reach users in moments that are relevant and useful to them, we are currently testing different ways that allow advertisers to better update their ads in real time,” a Google spokesperson has said, adding, “We are currently in a limited test with a small number of advertisers and publishers.” 
Source: ClickZ via Mashable

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